Smart home tech, especially voice-controlled, is on the rise and poised to take over in the near future for a large percentage of American households. One primary objective of smart home tech is increased security and peace of mind. But does it really? J.D. Power decided to find out in their 2018 Home Security Satisfaction Survey. Based on responses from 1,983 customers with smart home technology who own a professionally installed and monitored home/residential security system, the study measures customer satisfaction by examining four factors:
1. billing and payment
2. customer service
One of the most significant findings of the survey is that customers who have smart home tech integrated with their security system are more satisfied with their home security than those customers who do not use smart home technology.
Securitysales.com summarized the subscription-only results of the study:
COSTA MESA, Calif. — Overall customer satisfaction with home security systems is on the rise thanks to Internet-connected smart home technology, according to a user survey conducted by J.D. Power.
The J.D. Power 2018 Home Security Satisfaction Study found that overall customer satisfaction with home security systems is 834 on a 1,000 point scale. That’s an increase of 3 points over last year and makes home security the fourth highest rated industry tested by the firm this year.
“Sleek touch-screen control panels and the ability to operate the system through mobile devices have become the two most popular home security system interfaces for consumers and they are playing a key role in driving higher levels of customer satisfaction because they simplify the use of the system,” states Christina Cooley, director, home improvement and technology practice, J.D. Power.
Cooley continues, “When compared with other connected services that come into the home — such as cable TV, telephone and utilities — home security is far and away the leader in customer satisfaction, indicating that this industry understands the needs of consumers and is evolving quickly to address changing preferences.”
Following are other findings of the 2018 study:
Availability of smart home features becomes elemental in driving satisfaction: A total of 49% of home security system customers have smart home features integrated with their systems, up from 44% last year. Among all home security system providers evaluated in the study, overall satisfaction is higher when customers have smart home features integrated with their systems.
Peace of mind and property protection are top purchase drivers: The primary reasons customers purchase home security systems are “peace of mind” (60%) and to “protect property” (56%). These reasons far exceed such incentives as “discounts on insurance” (20%) and “wanted to get a newer, more up-to-date system” (21%).
Continue reading at securitysales.com
Learn more about the JD Power 2018 Home Security Satisfaction Survey here.
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